Patagonia’s General Counsel, Hilary Dessouky, talks about how the company’s founder, Yvon Chouinard, doesn’t use a computer or cell phone. Because of this, Patagonia wasn’t traditionally a technology-driven company. But as the company scaled, it needed an organic-feeling, user-friendly, collaborative approach to ongoing performance management. As Patagonia has continued to use the HighGround performance management software, its HR team realized it needed to continually show value to its CEO and other leadership. To get continued C-Suite buy-in, Chris Mason and his team share insights and data from the platform to show learnings and how the program is continuing to add value.