Build Customer Relationships Through Employee Engagement


Case Study: Building Customer Relationships Through Employee Engagement

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Echo Global Logistics is a fast-growing company. Headquartered in Chicago, the company has 30 offices around the United States. Echo understood that as its company footprint expanded, so did the need to retain the talented employees that made that growth possible.

The company wanted a way to engage all employees, especially those who might be new to Echo’s well-defined vision, mission and values.

The company chose to implement HighGround to help better engage its growing workforce. Branded as “Echo Engage,” the company uses the platform to identify and resolve potential issues, as well as obtain visibility into people, departments or programs that are particularly successful. For example, one Echo employee was consistently recognized in HighGround by peers for her exceptional work. Because recognition was given in real-time, the company immediately connected with the high-performing employee and inquired about processes and workflows that might help improve performance for other employees.

In addition to being able to pinpoint high-performing employees, Echo also experienced an increase in every single employee engagement category, including a year-over-year favorability increase across the following topics:

  • +10% – “I can see the link between my performance and total compensation.”
  • +17% – “Echo operates by strong values and ethics.”
  • +15% – “Echo encourages employees to continuously improve the way we work.”

To read more about Echo’s successful employee engagement program using HighGround, you can download the complete case study here. Do you have a strategy for engaging your employees? What works? What doesn’t? Share your feedback in the comments.

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Human Resources Today

Human Resources Today