An employee pulse survey can prove transformational for employee engagement. For a variety of reasons, annual employee surveys aren’t as effective as they used to be. Instead, frequent, brief pulse surveys help employers gauge the mood and sentiment of the workplace at any point in time. But even more importantly, pulse surveys help employees feel more invested and involved in the company.
Your Workforce Wants Employee Pulse Surveys
Employee pulse surveys offer an attractive alternative to traditional employee surveys that are only offered once or twice a year.
Research shows that in some companies, participation in employee surveys is as low as 30 percent. As an employer, it’s impossible to capture actionable survey insights when two out of three employees elect not to participate in company-wide surveys.
Although every workplace is different, there are several reasons why employees prefer not to participate in traditional employee surveys:
- Surveys take too much time to complete.
Annual or semi-annual surveys are often filled with a long list of questions that managers and HR team members have been sitting on for months. Since traditional employee surveys take a significant amount of time to complete, employees lack the motivation to participate, especially in a busy workplace where every minute counts.
- Surveys aren’t timely enough.
Timeliness is critical for capturing accurate and relevant insights from your employees. Issues and questions that arose as recently as a month ago may no longer matter to your workforce because they were resolved and since then, a whole new set of issues have cropped up. You need real-time employee feedback to make smarter decisions – and your employees want to provide it.
- Surveys contain unactionable questions.
When survey opportunities are only offered once or twice a year, they tend to contain generic questions that are difficult, if not impossible to remedy. Employees want to participate in the process of improving their workplace. But they won’t engage with surveys or other initiatives unless they believe their opinions and insights will lead to action.
An employee pulse survey improves employee engagement by overcoming the barriers to participation for traditional surveys. It’s not just about making it easier for employees to complete it – a pulse survey helps employees feel like they can engage with a process that will result in real change.
Tips for Implementing an Employee Pulse Survey
As an employer, you should have a vested interest in maintaining constant visibility to the mood and sentiment of the workplace. Employee pulse surveys offer perfect vehicles for capturing insights from your employees on a more frequent basis, in a manner that enables them to engage more regularly with your company.
But to be effective, pulse surveys need to align with current best practices in HR technology and the use of surveys for increased engagement:
- Anonymous Responses – Responses to frequent employee pulse surveys must be anonymous so that employees can offer honest opinions without fear of reprisals or other career implications.
- Cloud-based Platform– A cloud-based delivery platform allows employees to respond anytime, anywhere and on the device of their choosing – significantly increasing the likelihood of participation.
- Real-time Employee Feedback – One of the benefits of an employee pulse survey is that it delivers instant visibility to the mood of the workplace. For maximum impact, implement technology that can provide real-time employee feedback on issues that matter to both you and your employees.
Disengaged employees aren’t an option for growth-minded companies. It’s time to take your employee surveys to the next level with employee pulse surveys from HighGround.
Discover how to leverage pulse surveys for a happier and more engaged workforce with our whitepaper, “Shift Your Employee Survey Approach” to the right.