Culture Is Questioned as Snapchat Eyes Lofty IPO - HighGround

Culture Is Questioned as Snapchat Eyes Lofty IPO

As it prepares for what could be one of the largest tech debuts on the public market in years, the timing could be just right for Snapchat to re-evaluate its company culture. The tech and social media company, which recently rebranded itself as Snap Inc., filed paperwork Nov. 15 for its initial public offering. Snap’s IPO valuation stands at $18 billion to $22 billion, but published reports say it could reach a record-breaking $40 billion. As featured in Workforce.